Thursday, 15 October 2009

Audience Research-Questions and Answers

I asked 8 people 10 questions in order to gain knowledge about what the public look for in a music video and their general tastes. These questions give me a general idea about where my music video will be placed to gain most attention and what a specific audience enjoys most. From this I will be able to manipulate my idea to please an audience more.
1) Age:
(17,17,18,17,17,46,48,20)
2) Gender:
(Male, Male, Male, Female, Female, Female, Male, Male)
3) How many music videos do you watch per week?
The options given were 1-3, 4-6, 7-9, 10+
(10+) (10+) (7-9) (10+) (1-3) (7-9) (10+) (1-3)
4) Where do you watch most of your music videos?
The options given were Internet, TV, Other.
(TV) (Int) (Int) (TV) (Int) (Int) (Int) (Int)
5) Please specify your favourite site/channel/other
(MTV2) (Youtube) (MTV2) (Kerrang) (Youtube) (Metacafe)
(Youtube) (Youtube)
6) Whats your favourite type of music video? The options given were performance/narrative/abstract/amplification (mix of others)
(Narrative) (Amplification-Narrative & Performance) (Amplification-
Narrative & Performance) (Performance) (Abstract) (Amplification-
Narrative & Abstract) Performance (Amplification-Narrative and Performance)

Reflecting on my research, it appears clear that most music videos are sourced through the internet side "Youtube." Youtube is a site which booms the general public's videos and music interests and it is specifically popular amongst young people. Music channel MTV2 was also a slightly popular choice. The most mportant point I drew from my research was that amplification videos were the most popular, and especially ones that consisted of a mix of narrative and performance. This is important because my questionaire was aimed largely at young people, and their answers proved that the style of music video I myself am producing is very successful amongst people in their late teens.

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