Tuesday, 6 October 2009

Coldplay-Fix You (Music Video Analysis)

I have analysed a music video which I considered performing myself. The song is called "Fix You" and was performed by Coldplay. The song comes from the album "X and Y" which was released on 6th June 2005. The song itself was released as a single on September 5th of the same year. The music video was directed by Sophie Muller.
From my own interpretation I believe the general message of the song is to inspire. If one looks at the lyrics: "Lights will guide you home, and ignite your bones." These lyrics suggest to me that when you are feeling down you should carry on going no matter what challenges you face in life. It could also be that the lights represent religion and the lights mentioned are those from heaven. It could be that it is God who is looking after you and subsequently guiding you home.
Looking at the video in paticular, I can see that it is performance type video and it is also slightly narrative. It also includes archive footage at the end of a gig which Coldplay performed in Bolton.
The start of the video shows the lead singer of the band, Chris Martin, walking through the streets of London at night time (the whole video is filmed at night). The first three shots are of Martin in slow motion repeating the lyrics of the song. The lyrics reflect the slight mundanity and depression displayed in the video. The shots are of medium close up on Chris Martins face and the setting behind him is very dark with a light occasionally flashing over his left and right shoulder.
The chorus then sets in after 1 minute 9, and the video reflects the lyrics again as the scene becomes a happier one. "Lights will guide you home and ignite your bones." These are the lyrics of inspiration and this is reflected with the whole scene becoming brighter and the light over Chris Martin's shoulders becomes a very distinctive and bright one.
There is then a short instrumental which shows Chris Martin walking but with loads of examples of lights such as cars and buildings. The pace speeds up for this and this could show that maybe his life is getting back on track.
The chorus then returns for a second time and is performed once more in slow motion and at the beginning shows an establishing shot of Chris Martin with a street full of lights ahead of him. A guitar is then introduced at the end of the chorus which speeds up the sound of the song. This is reflected well in the video as it then returns to normal pace and shows Chris Martin running down the big empty streets. He continues to run through well lit streets of London until he arrives at the concert and runs on stage to greet his band. The rest of the video shows archive footage of a gig Coldplay performed in Bolton, playing "Fix You." Chris Martin is seen swinging a light around on stage and this is a constant feature throughout the video.
I think that the video reflects the lyrics very well and the video is a very good one. I think that the use of so many lights is to reflect the lyrics of the song clearly. In general there are only two types of camera shots used mainly. These are either close ups of Chris Martin performing the song with the focus on his mouth and the words, or establishing shots which show Chris Martin and the city of London. The establishing shots are to focus on the scenery and also places emphasis on the lights. The video is mainly of Chris Martin with the emphasis on him, although we are introduced to other members of the band towards the end with the archive footage of the gig in Bolton.
In general, the song puts you in a very inspirational mood towards the end as the pace speeds up in the video as well as the song. The clear connection between the lyrics and video makes it a very enjoyable thing to watch and listen to. I do not think there would be a specific target audience for this video, but rather Coldplay fans in general. I think if one were to pin an audience on it, it would probably be young people who are seeking inspiration in life.
I have not been able to embed this paticular video so have provided the link for it below:
http://www.youtube.com/watch?v=skUJ-B6oVDQ

No comments:

Post a Comment